"Every system is perfectly designed to get the results it’s getting."

W. Edwards Deming

“If you don’t like the results, change the system.”

Jennifer Bleam

If your sales team isn’t closing at the level you need, it’s not because they aren’t working hard enough. It’s because the system they’re working inside isn’t setting them up to win.

For the last 30 years, I’ve built and fixed sales systems that actually work. I’ve seen firsthand why deals stall, why good products don’t sell themselves, and why strong teams underperform (even when they have strong leadership).

I Help Sales Teams Close.
I Help Sales Leaders Scale.

Most IT vendors don’t just have a sales training problem; they have a sales system problem.

Your team isn’t closing enough deals. Your pipeline is unpredictable. And as the sales leader, you’re expected to manage strategy, forecasts, hiring, coaching, and execution (without having enough time or internal support to do it all.)

The solution isn’t working harder or hiring a new team. It’s about installing a system that works.

Your sellers need training. You need strategic support.

We give you both.

Your team needs a structured sales system. You need a strategic partner inside the war room helping you lead it.

Here’s what IT vendors miss

Training sellers is only the starting point. Sales leaders need support, too.

Your sales team needs role-based training. Because your SDR, AE, and SE shouldn’t be trained the same way.

You, as the sales leader, need strategy, structure, and a sounding board. Because managing forecasts, coaching your team, and keeping the C-suite happy is a lot to juggle alone.

Your company needs a process that removes unpredictability and builds long-term revenue growth.

This Isn’t Just About Training Your Team. It’s About Equipping You To Run Your Own Revenue War Room.

Most sales leaders don’t need another thing to manage. That’s why this isn’t just about training your team.
It’s about giving you the support, strategy, and structure to scale sales without burning out.

Weekly Strategy Calls. Whether it’s refining your demo, reviewing your pipeline, or troubleshooting deals, we tackle your biggest challenges right now.

Quarterly Business Reviews. Step back, assess the numbers, and adjust course so your team stays on track.

Custom Support for Sales Leaders. Comp plans that don’t drive the right behaviors. A bloated pipeline full of stuck deals. A team that’s busy but not closing. I help sales leaders cut through the noise, fix what’s broken, and build a process that scales.

The revenue war room is built for this.

Your team gets the hands-on sales training they need.

You get the strategic support you need.

Your company gets what it needs.

Win-win-win!

Why i’ve always built sales system that actually work

At my very first job, I wasn’t just selling; I was training the entire team.

There I was, a twenty-something year old whippersnapper – standing in front of rooms full of experienced, grizzled sales reps – showing them how to follow a process that worked.

“That’s the first time I realized I wasn’t just good at selling; I was great at teaching sales.”

Proven. Repeatable. Built for impact

These aren’t one-time wins. They’re the result of applying the same system again and again—with real results.

Trained Teams From Day One

In my very first sales role, I was closing deals…and teaching others how to do it. I found myself leading seasoned reps through a process I’d mastered early on. That’s when I realized: I wasn’t just good at selling; I was built to teach it.

Built A Sales Engine From Scratch

When my husband left a residential break-fix franchise to launch his MSP, I was the one bringing in business. I was already a student of sales and marketing, and I applied everything I knew to make sure our company grew.

Launched & Scaled Two Divisions

When Robin Robins saw what I was doing, she brought me in to sell a new solution to MSPs. I launched that program quickly, and then I convinced her to add a mid-tier offer that became a highly successful program. If you know Big Red, you know that selling her on anything is a feat worth bragging about.

Turned Sales Curriculum Into An Acquisition

As employee #3, I built CARVIR’s entire sales process. I quickly identified that MSPs were buying but not deploying our SentinelOne solution. So I created a sales curriculum for MSPs, trained them on how to sell MDR, and the company exploded, eventually getting acquired by Continuum (now ConnectWise).

Wrote The Best-Selling Book. Twice.

My book on selling cybersecurity to MSPs became an Amazon best-seller when it launched. And then it hit the best seller list again when I released the audiobook a year later. With nearly 150 reviews on Amazon, Audible, and GoodReads, it’s become one of the go-to resources for MSPs learning how to sell security. (Even if that’s not your space, it shows that I know a thing or two about teaching sales in a way that sticks.)

Engineered A Sales Turnaround That Led To An Exit

Michael Crean (the founder of Solutions Granted) is a brilliant technologist. But he’s not a sales strategist. I came in, trained his team, documented his sales process, organized his CRM, and structured his pipeline. The result? A well-oiled sales machine that contributed to their acquisition.

This isn’t theory. It’s not motivation. It’s a proven system that gets results

If you’re ready to stop “winging it” and start training your team like a real sales organization, let’s talk.